Portfolio

GP Studio is a personal open source project: a desktop controller for the Valeton GP-5, the pedal that became a bestseller by packing a ridiculous amount of features for its price and size.

As a product, the GP-5 is nearly perfect. Its app is really good too, but it’s a phone app: you edit one module at a time. I play sitting at my computer and I need to see everything at once, so I built my own. Along the way I added the features I was missing and support for other pedals from the same brand.

The challenge was the hardware: mapping the controls through reverse engineering, fighting latency, and keeping the connection stable. Nothing like your everyday CRUD app.

It’s the most exciting project I’ve worked on in years. That’s why I gave it my nights for free, and why I opened it up so it can grow with its community.

Nothing prepared me for Lune, but I came out ready for anything.

Lune was a startup trying to cut healthcare costs in the US through nutrition: personalized lab tests, an interpretation of the results, and a tailored plan, with follow-up over chat.

We were three ninjas, each with our own martial art, working side by side with the CEO and the marketing team. We shipped the app in seven months. I owned the front end, in Vue, right when I was taking my first steps with a modern framework. I connected it to the backend and several third-party services, and designed the UX/UI while I coded.

A startup is like a baby being born: you solve things fast, you solve them well, and you use whatever’s at hand. It was an intense ride at startup speed, and it couldn’t have been more fun.

Eight years at Educativa, working on e-learning platforms with more than 5,000 installations across education networks and large companies around the world. I did a bit of everything: product design and development, side by side with every team, improving processes all along.

Maybe my biggest contribution wasn’t technical: I changed how the company worked. I reshaped internal processes so we’d stop debating solutions before understanding the problem. I built interactive prototypes and internal presentations so we could all share the same purpose.

I simplified, too. We moved a pile of custom-built CMSs to WordPress, and support could finally breathe. We changed how we announced updates: less technical jargon, more things clients could actually understand.

Pickup soccer with friends has never been this exciting.

It doesn’t run on self-scaling decentralized infrastructure. There’s no serverless backend full of Lambdas, and no framework that reinvents itself every six months and suffers from hydration issues. It’s a simple WordPress plugin. And yet it’s one of the projects I care about most.

Friends sign up, results get logged, and every player gets an average. With that, Fulbito builds balanced teams. It isn’t after winning teams: it wants everyone coming back to play. We used it for three years.

Standings, averages, streaks, team-building algorithms: problems that almost never show up in commercial work. The hardest part was SQL: I had to brush up and learn to write queries that are anything but simple.

More than 20 years building websites of every kind: from corporate pages to portals for thousands of users, with plenty of e-learning and e-commerce along the way.

I started back in the Flash days and I’m still working with the latest.
I know WordPress by heart.

I started my career as a designer, and what hooked me most was branding. Not so much the looks, but the story a company or a product has to tell.

I always went after the brand’s purpose first, its soul. Personality comes later: it’s the consequence.

I do less branding these days, but that way of looking at things went with me into everything I do.